Proton's Turnaround Plan

Rumours have been circulating lately that a major corporate development could be taking place in Proton soon. According to sources, Proton is now actively pursuing a radical plan to revamp its marketing strategy. Know internally as “Project VIVI”, it is believed that the project would have significant impact on Proton’s future earnings.

Sources said that several Proton officials are currently on “working holidays” in Shenzhen and Guangdong. It is believed that they are on a mission to sign an agreement with a top corporate strategist of a leading car manufacturer in China.

Analysts are closely watching this development. Valuation of Proton could be drastically revised if “Project VIVI” materialized.

Our intelligence team has uncovered the following information believed to be linked to the said project.

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In China, there are contests for just about everything. Here is Miss Car Saleswoman of 2008.

Her name is Vivi, and she is 21 years old. She works for DongFeng-Citroen.

Using her apearance as an advantage, Vivi has been known to often stray away from normal sales tactics by “accidentally" dropping her pen and precariously bend over to retrieve it. If you aren't swayed by this tactic, another one of her favorite is to ask the purchaser to hold her stool while she reached up to the top shelf for sales brochures.

With sales tactics like this, it is very difficult to not buy something from her.