Najib had started a webpage called 1Malaysia to reach out to the peoople. From the introduction video, he gave the impression that he's trying to close rank with the people. Text of his speech is here.
He asked for comments and feedback so that he can improve himself. Judging from the language used, seems like he's targetting the campaign at Non-Malays. What's cooking dude?
Hello! My name is Oni. I hail from the beautiful country of Mudland. For those who are not familiar with this country, Mudland is located around Papua New Guinea. Chicken rearing is the main activity in Mudland. The official language of Mudland is "Tokkok". Our national pastime is talking nonsense. The locals here refer to it as "Tokking Kok". Besides rearing chicken, people here oni know how to tokkok and tokkok and nothing else. ;)
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